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start a restaurant symonhe.com

Eight Wrong Reasons to Start a Restaurant

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There are a few good reasons and many wrong reasons to start a new restaurant business. If you’re thinking about starting a new restaurant and at least one of these applies to you, you may want to rethink yourself! Wrong Reason to Start…
financial modeling expenses

How to Model Expenses for Your Startup Business

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(This article is co-written with Evan Kimbrell and will introduce you to a basic marketing concept that you can use as a handy lens for understanding your financial models. ) It's always easy to daydream about revenue and how we can…
funnels symonhe.com

Why Think in Terms of Funnels?

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(This article is co-written with Evan Kimbrell and will introduce you to a basic marketing concept that you can use as a handy lens for understanding your financial models. ) What are funnels? Yes funnels, like you “funnel” something…